Case 6: Work from Bed - Not Only a Marketing Agency

Klich, JacekPacut, AgnieszkaPilch, KamilaŻabiński, Michał red.: Botti, Antonio • red.: Parente, Roberto • red.: Vesci, Massimiliano •

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Informacje Bibliograficzne

Całość:
How to Do Business in Digital Era? Casebook, Botti A. (red.), Parente R. (red.), Vesci M. (red.)
Wydawca:
Wydawnictwo Małopolskiej Szkoły Administracji Publicznej Uniwersytetu Ekonomicznego w Krakowie, Salerno-Cracow
Rok:
2021
Strony:
42-54
ISBN:
978-83-89410-54-2

Dostęp i licencja

Licencja:
CC-BY-ND
Dostęp:
brak danych
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Punktacja UEK:
0
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0

Informacje dodatkowe

Abstrakt EN:
Work from Bed (in Polish: Leżę i pracuję) is a marketing agency that operates in Poland. The organisation has been operating since 2017 using the legal form of a business foundation. It is an example of a social enterprise that combines social and economic goals in its activities. The essence of the foundation's activity is to improve the quality of life of people with physical disabilities through dignified work adapted to their capabilities. The foundation creates targeted jobs for people with disabilities by providing PR, marketing, and advertising services. The services are offered on market principles. Their recipients are the public, commercial and social sectors. The agency's offer includes creating image and communication strategies, creating websites, social media services, graphic design, training, and consulting for companies. The agency makes use of remote working, digital working tools and implements innovative technologies - adapted to the needs and capabilities of disabled employees. (original abstract)
Język:
eng