Abstrakt PL:

Omówiono globalny wymiar zarządzania organizacją gospodarczą. Przedstawiono determinanty konkurowania w wymiarze globalnym oraz wymiary tworzenia strategii konkurencji. Ukazano wpływ globalizacji na zmianę podejścia do tworzenia przewagi konkurencyjnej.

Abstrakt EN:

A whole set of skills and technologies constituting the sum effect of learning processes (which transcend the boundaries of individual skill sets) determine competitive advantage in the globalizing economy. Processes of organizational learning enable the creation of such elements as: the organization's value for customers, uniqueness, the ability to be distinct from competitors, and the creation of new products, services and markets. This article is an attempt to indicate the consequences entailed by globalization, especially as regards a change in approach to creating competitive advantage and the need to identify and effectively use competitiveness factors. The article certainly does not exhaust all aspects of the subject - it is merely an attempt to draw attention to the issue mentioned in the title of the article. (original abstract)

Język:

pol